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How It Works
Every build is custom. This page breaks down what we actually build,
what it runs on, what affects cost, and what you can expect. No vague
promises. Just the honest picture so you can decide if it makes sense
for your business.
Every missed call is a potential customer who moved on. This catches
them before they do. A text fires back automatically, gets their name,
why they called, and the best time to reach them. Then it sends that
summary straight to you so you can follow up on your terms.
What it does
- Detects missed, declined, or after-hours calls
- Fires an instant text to the caller
- Collects their name, reason for calling, and best callback time
- Sends you a clean summary so you know exactly who to call back
- Works 24/7, nights, weekends, during appointments
How we build it
- Works with your existing business number
- Detects missed calls and fires a text back automatically
- AI handles the conversation from there
- Optionally connects to your booking system
- Every conversation is logged so nothing falls through
AI tier options
- Budget - fast, cheap, handles simple back-and-forth well
- Standard - balanced, handles nuance, good for most builds
- Premium - sharpest reasoning, most natural, for when the conversation has to be right
- Fallback model built in so it never goes dark
What affects cost
- Text volume per month
- AI tier chosen
- Whether booking integration is included
- Need a new dedicated number? That's an option too
Typical build cost
$300 - $500 one-time
Ongoing costs are low — primarily AI model usage based on text volume.
Most small businesses run $10-$25/month after setup.
Want to upgrade later?
What you paid here goes toward the Message AI Receptionist. Start simple, scale when you're ready.
This is where it steps up from a simple text-back to a real assistant.
It handles the full conversation, knows your business inside and out,
books appointments, answers questions, prioritizes what needs your
attention, and keeps everything else off your plate.
What it does
- Handles full conversations across text, DMs, and web chat
- Knows your services, pricing, availability, and policies
- Books appointments directly into your calendar
- Flags urgent things for you, handles the rest itself
- Qualifies leads and captures contact info automatically
Channels we connect
- Works with whatever messaging your customers already use
- Web chat widget embedded on your site
- We figure out the right channels for your business in the consult
AI tier options
- Budget - fast, cost-effective, great for high volume simple conversations
- Standard - handles nuance well, good fit for most customer conversations
- Premium - best for complex conversations where tone and accuracy really matter
- Fallback model built in so it never goes dark
What affects cost
- Number of channels connected
- Message volume per month
- AI tier chosen
- Complexity of your business knowledge base
Typical build cost
$600 - $1,000 one-time
Usage costs vary by volume and tier. Most small businesses run
$20-$50/month after setup.
Already have Missed Call Recovery?
What you paid carries over as a credit toward this build. No double-paying for the foundation.
Answers every call at once, sounds like a real person, handles the
conversation from start to finish. No hold music, no voicemail, no
missed opportunities because you were with another customer.
What it does
- Picks up every call, simultaneously if needed
- Handles FAQs, hours, pricing, directions
- Books appointments directly into your calendar
- Takes messages and routes urgent calls to you
- Runs 24/7, no sick days, no lunch breaks
How we build it
- Retell AI as the voice platform (industry standard entry point)
- Your phone number forwarded or a new number
- Custom prompt trained on your business
- Connects to your booking system if needed
- Call logs and transcripts saved automatically
Voice quality options
| Tier |
What it sounds like |
Cost / min |
| Standard |
Clearly AI, functional, gets the job done |
~$0.05 |
| Enhanced |
Natural pacing, close to human |
~$0.10 |
| Premium |
Virtually indistinguishable from a person |
~$0.20+ |
What affects cost
- Voice quality tier you choose
- Average call length and monthly call volume
- Whether booking integration is included
- Complexity of call flows (simple FAQ vs. full booking)
Typical build cost
$1,500 - $2,500 one-time
Retell charges per minute of call time. A small business taking
~100 calls/month averaging 2 minutes runs roughly $10-$40/month
depending on the voice tier. High call volume shifts this, so we'll
give you a realistic estimate for your situation.
If something in your business is repetitive, manual, or costing you
time every single week, there is almost always a way to automate it.
This is the catch-all. If it doesn't fit neatly into the other three,
it probably fits here.
Common examples
- Auto-follow-up sequences after a lead comes in
- Review request texts after a completed job
- Appointment reminders to cut no-shows
- Syncing data between tools you already use
- Daily or weekly reports sent straight to your phone
How we build it
- Depends entirely on what we're automating
- Often uses n8n or Make for workflow logic
- API connections to your existing tools
- Custom code where needed, no bloat
- You own everything we build
AI where it helps
- Drafting personalized follow-up messages
- Summarizing long email threads or call notes
- Categorizing inbound leads automatically
- Generating reports from raw data
- Only added if it actually improves the outcome
What affects cost
- Complexity of the workflow
- Number of tools being connected
- Whether custom code is required
- Ongoing maintenance needs
Pricing
Let's talk
Every custom build is different. Book a free consult and we'll figure
out exactly what makes sense for your situation before any money changes hands.
The stuff that has to get done but nobody wants to do. Invoices, expense
tracking, reports, flagging anything that looks off. Built to run quietly
in the background while you focus on the actual work.
What it does
- Automates invoicing and payment reminders
- Tracks and categorizes expenses automatically
- Generates weekly or monthly reports sent straight to you
- Flags anomalies, late payments, or anything that needs attention
- Runs completely in the background, no daily input needed
How we build it
- Connects to your existing tools and accounts
- Automation handles the routine, AI handles the edge cases
- Reports delivered wherever you want them (email, text, Telegram)
- Custom built around how your business actually operates
- You own everything we build
Where AI fits in
- Categorizing messy or ambiguous transactions
- Drafting invoice follow-up messages with the right tone
- Summarizing financial data into plain language reports
- Flagging unusual patterns that a rule alone would miss
What affects cost
- Number of tools and accounts being connected
- Complexity of your current workflow
- How much AI involvement is needed vs. straight automation
- Report frequency and delivery preferences
Pricing
Let's talk
Every back office build is different depending on your tools and workflow.
Book a free consult and we'll scope it out before any money changes hands.
Most businesses are great at getting customers. Terrible at keeping them.
Outbound AI fixes that. It follows up with leads that went quiet, checks in
with customers you haven't heard from, and sends the right message at the
right time — personalized, not generic.
What it does
- Follows up automatically when a quote or lead goes quiet
- Reactivates old customers who haven't been back in a while
- Sends review requests after a job is complete
- Drips personalized messages based on each customer's history
- Runs on its own, you just watch the responses come in
How we build it
- Pulls from your existing customer data or lead list
- AI personalizes each message based on context, not a template
- Sequences trigger automatically based on time or customer behavior
- Connects to your existing messaging channels
- Full log of every outbound message and response
AI tier options
- Budget - solid personalization for straightforward follow-up sequences
- Standard - nuanced messaging that actually sounds like you wrote it
- Premium - highest quality output for high-value customer relationships
- Fallback model built in so it never goes dark
What affects cost
- Size of your customer list
- Message volume per month
- AI tier chosen
- Number of sequences and triggers built
Typical build cost
$500 - $1,000 one-time
Ongoing costs depend on message volume and AI tier. Most builds run
$15-$40/month after setup.
Not sure what fits?
Tell us what's costing you time or money and we'll tell you honestly
if there's a smart way to fix it. First conversation is free.
Book a free consult
